A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe

Common Sense by Thomas Paine
September 23, 2018
Critically analyse, using appropriate theory and techniques, the changes that are likely to occur in the market profile in your area as a result. Critically justify the segmentation approach that you will adopt as a result.
September 23, 2018
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A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe

Questions:

 

Part 1

 

A marketing manager at the Ford Motor Company in Belgium is preparing a briefing on consumer demand for a new model to be sold mainly in other parts of Europe. Consider the issues that this briefing should contain

 

14 Marks

 

 

Part 2

 

Draw what you consider may be the demand curve for this new Ford model in, say, the United Kingdom. Illustrate the effect of

 

  • A fall in the sterling euro exchange rate,
  • An increase in the price of Honda cars made in the UK

 

6 Marks

 

For Part 1

Individuals are required to prepare a set of relevant graphs and discuss the issues the marketing manager will be  need to present  in his briefing for the new model.

 

For Part 2

Individuals are required to prepare a demand curve showing clearly the effects of (a) and (b).

 

Report: Maximum number of pages 10

 

One individual assignment report needs to be submitted by 2 pm 15th November 2016. Individual should hand the report to the Faculty of Technology Advice Centre in Gateway House 0.4a. The report should be addressed to your tutor Prof U Singh. The individual should keep a copy of the report and a copy of the receipt as proof of submission.