Define the term marketing channels

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Define the term marketing channels

Question 1
a) Define the term marketing channels (3marks)
b) Explain the importance of marketing distribution channels(22marks)
Question 2
Explain the concept of channel structure and describe the key factors to consider when you are designing channel structure (25marks)
Question 3
Explain the major motivating factors to a channel member (25marks)
Question 4
Describe the concept of franchising and explain the advantages and disadvantages of franchising to a franchisee (25marks)
Question 5
Briefly explain the major components of physical distribution
(25maks)

 

 

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