Marketing organization that has taken on a new client.

National Indigenous Television (NITV) is part of the SBS family of free-to-air channels broadcasting across Australia providing a nationwide Indigenous television service via cable, satellite and terrestrial transmission means and selected online audio visual content. The content for these services is primarily commissioned or acquired from the Indigenous production sector
March 24, 2019
State the name of your entity (company, organization, or governmental agency related to your field of study), and in a couple sentences, explain your interest in the entity.
March 25, 2019
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Marketing organization that has taken on a new client.

Instructions

You work for a marketing organization that has taken on a new client. The new client is originally an American company which targets American clients. However, with the current trends, this company realizes it needs to extend into global operations.

Your task is to create two logos for this new client and submit a video presentation for the marketing team to review. Create an original, American-style logo, and then create a more globalized version of that logo. Since most of the company’s global clients come from India, design the global logo to reflect the visual preferences that might appeal to that specific global audience. When designing the logos, utilize the following visual communication elements:

  1. Logo size
  2. Logo color scheme
  3. Logo symbols/symbolism
  4. Logo iconic meaning

The marketing team has specified that the video presentation should be less than three minutes in length, and be created using a screen share to show both your visuals and audio analysis, and that it be uploaded to YouTube for easy accessibility. They have also sent an email stating the following items need to be addressed:

  • The main objective is to present your two logos and address how they strategically and effectively use the visual communication elements itemized.
  • Be sure to compare and contrast how differently American and Indian target audiences may respond to these logos.
  • Discuss why your marketing organization should consider the importance of using the visual elements you visually designed for these logos.