Cross Cultural Management: Group podcast and short reflective statement

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Cross Cultural Management: Group podcast and short reflective statement

Assessment Brief

Academic year and term: Level 5, term 2
Module title: Cross Cultural Management
Module code: QAB020N504S
Module Convener: Joy Umekwe
Learning outcomes assessed within this piece of work as agreed at the programme level meeting Knowledge:

You will be able to develop understandings of the nature and impact of cultural differences at a personal and a business level


You will be able to apply cross-cultural management techniques to a diverse range of issues and develop mindfulness of yourself and others in order to operate effectively and sensitively within cross-cultural teams

Type of assessment:  Group podcast, plus short reflective statement
Assessment deadline: 03/04/2019



Instructions for assessment

You will work in groups of 5 or 6 to produce a scripted podcast which addresses problems described in a cross cultural management case study.

Formative Assessment

Group Podcast planning document to be submitted in week 8 to enable feedback which will enhance the final submission. One document should be submitted by each group – maximum 300 words.



Submission date:TBC

This is in two parts.

  1. Podcast& Script 50%

Group podcast and written script which responds to a range of CCM issues in a single case study. The marks will be awarded for both elements of the assessment.  The script will be submitted via Turnitin. The podcast audio file will be submitted online. If the podcast is not submitted the written element will not be marked and a mark of 0% will be recorded for this part of the assessment.

The case study describes an organisation that is experiencing some problems. Your group should address some of these problems by relating them toa minimum of three to a maximum of five topicsthat have been covered  in lectures. The group should choose a minimum of one topic from each of the three categories listed below (maximum 5 topics altogether) and apply them to the selected problems that you have found in the case study. This application should be such that each problem identified in the given case must be applied to the mentioned minimum of one to a maximum of five topics chosen by the group. It is the problems that should be identified first before each is applied to the topics in the combinations mentioned

The topics are:

  • Category One
    • National Culture
    • Organisational Culture
  • Category Two
    • Leadership
    • Communication and Negotiation
    • Organisational Structure
    • Diversity
  • Category three
    • Motivation and HRM
    • Ethics and CSR

In the scripted podcast your group will describe the problems in the case study, use theories to analyse them and make specific recommendations for possible solutions.

You will work in groups of 5 or 6 to produce the podcast and accompanying script. This podcast will present your group’s analysis and recommendations. It will include approximately 2 minutes of spoken input from each group member. It will receive a group mark where all members of the group receive the same mark, which is 50% of the assessment for the course. You must submit the script of the podcast as well as the audio file.

  1. Reflective Report 50%

Additionally, you will write a reflective report – maximum 1250 words.

The report will identify the sources used to support the argument of the podcast, including references in Harvard style. You should discuss how you applied the theory or theories that you chose to one of the issuesyou identified in your podcast. It will also include a short analysis of what went well in the group task and what could be improved if you were to be involved in a similar task in the future. The report receives an individual mark, which is 50% of the course assessment

Students will be allocated to their groups by tutorsin the first 3 weeks.

All assessments will be carried out by tutors.

Resit Assignment Details

Resit submission date:TBC

For students who are offered a resit you are required to improve and resubmit your original work as well as adding a further reflective commentary discussing what you have learned from the process. You must resubmit your work using the specific resit Turnitin link on Moodle. The resit will be in the form of an individual reflective report. You should take into consideration the feedback given to you by your tutor both from the group podcast and reflective report and write an individual 2500 word reflective report.

You should:

  1. Review your previously submitted work and read carefully the feedback given by the marker.
  2. Use this feedback to help you revisit and rewrite your work, improving it in the areas identified as weak in the original marking process
  3. Include with your resubmission an additional reflective piece (up to 500 words) on what you understand was weak, how you set about addressing this and what you have learned from this that may help you with further assignments. You should address the following specifically:
  4. i) Identify tutor feedback points on your original work and identify where/how the resit work has changed (give page number) in response to feedback
  5. ii) Identify the lessons you have learnt from doing the resit

iii) Reflect on how your feedback and this process will help you improve future assignments

If you did not submit work at the first opportunity you cannot reflect on your feedback. However, you are still required to submit a reflective piece in which you identify your reasons for non-submission, the implications of non-submission for your future success and how you propose to address this in the future.

If you were deferred at the first assessment opportunity you do not need to include the reflective piece as this is a first submission at a later date, not a resit.

The original marking criteria will still apply (see marking grid provided above*) except that the 10% weighting for presentation will be awarded instead to your reflective piece.

*this refers to your marking grid included in your assessment brief

How will we support you with your assessment?

  • There will be an assessment briefing in Week 1.
  • You will be allocated to a group by the seminar tutor by week 3
  • You will receive formative feedback in Week 9, 10 and 11 on the Group Podcast Plan. This will take the form of session with each group separately.
  • Frequently asked questions (and their answers) will be posted on the module’s Moodle site

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.


You MUST use the Harvard System.  The Harvard system is very easy to use once you become familiar with it.

Assignment submissions

The Business School requires a digital version of all assignment submissions. These must be submitted via Turnitin on the module’s Moodle site.  They must be submitted as a Word file (not as a pdf) and must not include scanned in text or text boxes.  They must be submitted by 2pm on the given date. For further general details on coursework preparation refer to the online information via StudentZone

Mitigating circumstances/what to do if you cannot submit a piece of work or attend your presentation

The University Mitigating Circumstances Policy can be found on the University website – Mitigating Circumstances Policy

Marking and feedback process

Between you handing in your work and then receiving your feedback and marks within 20 days, there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below.

  • Step One – The module and marking team meet to agree standards, expectations and how feedback will be provided.
  • Step Two – A subject expert will mark your work using the criteria provided in the assessment brief.
  • Step Three – A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback
  • Step Four – Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair

Stop Five – Your mark and feedback is processed by the Office and made available to you.